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Outline:1. Reasons for the popular use of commercial baby foods: i. The myth: It is as good as breastmilk ii. Using baby food is easier as compared to breastfeeding iii. An easy way out for untrained health care workers iv. Heavy promotion of commercial baby foods by manufacturers v. Emotional vulnerability weakness of mothers and families 2. History of commercial baby foods promotion and why the IMS Act was passed. 3. Why should IMS promotion be regulated? i. What is BPNI? ii. BPNI’s list of 10 violations of the IMS Act iii. How to register a complaint through BPNI 4. Why do IMS companies talk about the benefits of breastfeeding in their communication material?
1. Reasons for the popular use of commercial baby foods: i. The myth: It is as good as breastmilk ii. Using baby food is easier as compared to breastfeeding iii. An easy way out for untrained health care workers iv. Heavy promotion of commercial baby foods by manufacturers v. Emotional vulnerability weakness of mothers and families 2. History of commercial baby foods promotion and why the IMS Act was passed. 3. Why should IMS promotion be regulated? i. What is BPNI? ii. BPNI’s list of 10 violations of the IMS Act iii. How to register a complaint through BPNI 4. Why do IMS companies talk about the benefits of breastfeeding in their communication material?
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